In correlation with Pareto’s Law, it is not uncommon that 20% of the catalogue of an eCommerce site generates 80% of sales. This also leads to increased inventory management costs. This also leads to increased inventory management costs.

In this webinar, you will discover how to effectively stimulate your sales on the Long Tail and thus increase your profitability while reducing your costs.

Program:

• What a Long Tail is and how does it impact on my revenue ?
• Why should I improve performances and profitability of my Long Tail ?
• Some ideas about how to do it.

Duration: 20min

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