Success Stories
Bonduelle is a French multinational company specializing in the industrial processing of vegetables: canned, frozen and fresh ready-to-use products. Its own-brand and private-label products are sold mainly through traditional distribution channels (hypermarkets and convenience stores). It is listed on the Paris stock exchange.
Sectors: Canned, Frozen, Fresh
Industrial facilities
Varieties of vegetables
Turnover in 2020 (1)
(1) Source: Bonduelle.com
The client’s problematic
For its corporate website, Bonduelle wanted to automate the link between its products and the proposed recipes. The client also needed a powerful tool for its various markets to manage their assortment and recipe recommendations on a seasonal and cultural basis.
Business objectives:
Manage the different markets in a simple and efficient way
Automatically link the recipes offered on the site to the products needed to make them
Have the ability to manage the scope of products and recommendations on a seasonal and/or cultural basis
Solutions provided by Prediggo
Our Central Manager tool was ideal for centralized management of the Bonduelle catalog in its various markets. Our all-in-one merchandising solution also allowed us to automate the sorting and display of products using complex business rules. Finally, our searchandising module allowed us to better align business needs with merchandising actions.
Results for the customer
Better productivity
With the Central Manager solution, you no longer need to duplicate catalogs to adapt them to different markets. You just have to activate the branches and nodes corresponding to them. It is both much faster and requires only a small team to manage the process.
A better customer experience
Thanks to the automation of recommendations, the site’s users are offered products that correspond to the seasonality, their tastes and the recipes they consult without having to do any research.
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